Services provided
Research
Benchmarking
Market Positioning
Objectives
UX/UI Design
Interviews
Sitemap
User flows
Wireframing
Prototyping
Moodboard
Design system
About
Wonny stands out in the running app market by offering a unique experience to its users, combining motivation through a passive-aggressive virtual mascot with a competition and reward system that encourages physical activity in a fun and consistent manner.
Challenge
The main challenge was to develop a brand identity and user experience that reflected Wonny’s unique personality, setting it apart from other running apps and creating an emotional connection with users. The goal was also to implement a system that encouraged competition and regular running activity.
A visual and verbal identity centered around Wonny's virtual mascot was created, using blue to represent its unique personality and orange as the main color to symbolize energy and dynamism. The Rubik typography was selected to complement the mascot's rounded design and reinforce the app's friendly yet motivating character.
Crafting Wonny's Interface
An intuitive interface was designed to give users easy access to the app's features, such as the league system, weekly competitions, and motivation streak tracking. Special attention was given to how interaction with the mascot could serve as a stimulus to go running, using humorous and sometimes sarcastic messages to motivate the user in an entertaining way.
The app was developed with a focus on gamification, allowing users to accumulate points and improve their league position through their running activity. A reward system was implemented to keep users motivated and engaged with their physical activity.
Conclusion
The Wonny project demonstrates the power of a well-executed brand and design strategy, capable of transforming a simple running app into a unique and immersive experience. The app not only motivates users to be physically active but also creates a fun and competitive experience that keeps them coming back for more.
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