About
As an external designer, I had the chance to work closely with Wepleia, an emerging company in the team-building market aiming to set itself apart with a unique value proposition. My task was to conduct a branding study and design their web platform, aiming not just to enhance team cohesion within companies but also to revolutionize corporate culture through an innovative marketplace.
Branding Strategy Development
The branding strategy for Wepleia focused on highlighting its unique role as a connector between companies and providers of team-building experiences. This approach needed to convey innovation, customization, and flexibility, addressing the growing demand for solutions beyond traditional team-building activities. The brand identity we developed reflects these values, positioning Wepleia as a pioneer in its field.
UX/UI Design of the Platform
The web platform's design was centered on user experience, ensuring intuitive and accessible navigation. We implemented the latest trends in web and mobile design to create an attractive and user-friendly interface. This design allows users to easily explore and book team-building experiences, enhancing customer satisfaction and operational efficiency. As an external designer, my goal was to ensure the platform not only facilitated connections between companies and providers but also mirrored Wepleia's innovation and commitment to quality.
Impact and Future
The work on the branding study and the web platform's design has been crucial for Wepleia's market positioning. Through this collaboration, Wepleia has recognized the importance of staying adaptable and open to innovation, with future plans to expand its experience catalog and integrate new technologies.
Conclusion
My collaboration as an external designer with Wepleia has shown how a strategic focus on branding and platform design can establish a new standard in the team-building sector. Wepleia now stands out as a benchmark in the market, promoting a collaborative and enriching work culture, and my work has contributed to this success, demonstrating the power of effective collaboration between companies and external designers.
Next Project →
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