Nōtto is a niche fragrance brand. Our perfumes tell stories of emotions, and the sense of smell is one of the most direct paths to reach them. We also rely on other senses, like sight, touch, and hearing, to create a unique multisensory experience. We target young people who are looking for limited and distinctive perfumes, who appreciate objects that are carefully detailed, and who, above all, prioritize feeling good without caring about others' opinions or trends.

Nōtto embodies a clean yet meticulous aesthetic, where each emotion and perfume are linked to an emotion and color: Nostalgia (blue), Calm (green), Joy (yellow), Energy (orange), and Power (red), creating a multisensory experience that goes beyond smell to include sight and touch. In different applications, the color emerges from within, just as emotions do. Other frequent features in the brand are gradients, the translucent effect, and layering using die-cuts.

Our main font is TTNorms, geometric and straightforward, accompanied by the ABC Diatype, a monospaced font that adds personality. We invite you to experiment with this palette of emotions, whether through our perfumes, our magazine “Feelosphy,” our website, or other applications. Dare you feel? Let’s get emotional.